Executive Summary

Asianet Satellite Communications, established in 1992, is a leading internet service provider (ISP) and multi-system operator (MSO) in Kerala and other southern states. Initially starting as an MSO offering cable television services, Asianet leveraged its strong foundation, experience, and extensive cable network to begin offering broadband services in 2000. In response to the increasing demand for reliable and high-speed internet services, Aabasoft Technologies provided a solution leveraging AWS Pinpoint to communicate with end users, delivering bulk messages and gathering response data. The data responses, managed by Amazon Kinesis Data Firehose, are stored in Amazon S3 for large-scale data handling. The substantial volume of incoming data required a scalable, reliable storage solution. This implementation significantly improved the performance and reliability of Asianet's services. Amazon Route 53 was also integrated to provide enhanced DNS management and traffic routing capabilities.

About Customer

Asianet Satellite Communications is a prominent ISP and MSO known for its extensive reach and high-quality services in Kerala and other southern states. Initially offering cable television services, Asianet expanded into broadband services in 2000, leveraging its established cable network to deliver high-speed internet. With a focus on providing reliable digital cable and internet services, Asianet has become a trusted name in the telecommunications industry.

Customer Challenge

Asianet faced challenges in managing large-scale data generated from end-user responses to communications sent via AWS Pinpoint. While the application was integrated with Pinpoint to ensure message delivery, collecting, storing, and retrieving response data became difficult due to the sheer volume.

Key pain points included:

• Scalability:The data grew exponentially, and the existing system struggled to handle the increasing volumes.
• Data Storage: Efficient and scalable storage was required for the massive data responses.
• Performance: Data retrieval speed needed improvement to ensure the application could fetch and display delivery statuses in real-time.
• Reliability: Consistent uptime was critical since any downtime affected the customer experience.
• Traffic Routing: As the application grew, the need for reliable, global DNS resolution and traffic routing became important to ensure uninterrupted access to services.

Solution

To address these challenges, Asianet Satellite Communications partnered with Aabasoft Technologies to implement a scalable AWS-based solution. The solution primarily utilized:

• Amazon S3: Introduced as the core storage solution, integrated with Amazon Kinesis Data Firehose to collect and manage data responses.
• Amazon Kinesis Data Firehose: Used to stream data from the application’s aggregators, facilitating real-time collection and delivery to S3.
• AWS Pinpoint: Continued managing the communication with end users, while the data flow from Pinpoint was fully integrated into this storage solution.
• Amazon API Gateway: Integrated into the system to expose the application’s API and streamline the interaction between the messaging application, AWS Pinpoint, and data processing components.
• Amazon Route 53: Implemented to manage DNS and ensure reliable traffic routing between end users, API Gateway, and the underlying services, ensuring high availability, health monitoring, and failover.

The integration allowed Asianet to collect endpoint responses (such as ‘Sent’ or ‘Failed’) from Pinpoint, store them in Amazon S3, and retrieve the data for further processing.

Implementation Details

Aabasoft’s solution focused on seamless integration with Asianet’s existing systems, minimizing disruption during deployment. The key components of the solution included:

• Amazon S3: Served as the primary storage solution for message delivery data and endpoint responses. S3 ensures data scalability, security, and availability.
• AWS Pinpoint: : Integrated to handle bulk messaging for Asianet's end clients. The responses from Pinpoint are processed and stored in Amazon S3.
• Amazon Kinesis Data Firehose: Used to stream data from the application’s aggregators, facilitating real-time data collection and delivery to S3.
• Amazon API Gateway: Deployed to enable easy access to the messaging application via HTTP API, streamlining communication and improving security by acting as a front door to AWS services.
• Amazon Route 53: Used for DNS management and traffic routing, ensuring that client requests are directed to the most optimal endpoints. Route 53 also provides health checks and automatic failover, helping ensure system uptime and reliability.

Through this implementation, the bulk data generated by Asianet’s applications, including delivery statuses, was efficiently stored in Amazon S3, allowing the system to display real-time delivery statuses to end clients.

Results and Benefits

The implementation of the Amazon S3, Amazon Kinesis Data Firehose, API Gateway, and Route 53 solution brought several significant benefits to Asianet Satellite Communications:

• Improved Performance: Real-time data streaming with Amazon Kinesis Data Firehose and storage in Amazon S3 significantly improved the speed of data processing and retrieval.
• Reliability: Amazon S3’s high availability and Amazon Route 53’s health checks and automatic failover reduced downtime, ensuring uninterrupted access to the data and improved service performance.
• Scalability: Amazon S3’s ability to handle growing data volumes without additional infrastructure investments was a critical win for the client.
• Cost Efficiency: Optimized resource usage and efficient data storage solutions led to reduced operational costs.
• Global DNS Management: Amazon Route 53’s DNS routing and failover capabilities ensured that the application remained highly available across different regions.

Conclusion

By leveraging Amazon S3, Amazon Kinesis Data Firehose, Amazon API Gateway, Amazon Route 53, and the expertise of Aabasoft Technologies, Asianet Satellite Communications successfully transformed its data handling capabilities. This AWS-powered solution, using Amazon S3 for storage and Amazon Kinesis Data Firehose for real-time data streaming, delivered a robust and scalable infrastructure for handling bulk response data. Route 53’s integration ensured reliable traffic routing and failover capabilities, keeping the system operational even during potential outages. The implementation ensured that the client could continue scaling their communication services with minimal disruption and maximum efficiency, positioning Asianet for future growth, improved service reliability, and enhanced user satisfaction. The strategic partnership between Asianet and Aabasoft highlights the importance of adopting innovative cloud solutions to maintain a competitive edge in the ISP and MSO markets.